Promotional Models

Suggestion #1: Don’t hire models depending on price alone. The old saying “you get what you pay for” often applies within the promo model industry. The truly top quality models know they worth the investment and there are other higher paying opportunities available to choose from. Don’t lowball your investment in this critical area, or you'll end up with a model that isn’t as beautiful or thinking about your goals for the reason that pay was too low.

Promotional Models

Suggestion #2: Use an Agency, don’t try and hire direct, or bypass the Agency. Besides the obvious potential legalities faced when trying to hire direct or “cut-out” an Agency to save money, the quality and reliability falls as well. When a model knows her or his future income generating opportunities take presctiption the line at your event, they tend to work harder. While your organization may have 3 or 4 shows (at most) each year, the Agency are able to keep a model busy with jobs year long so they are more likely to do their best as the Agency is monitoring performance. The company also provides many “unseen” benefits like matching your Model with the right demographic, experience, and event coordination.



Suggestion #3: Ask for a Backup Model to be shown. Established Agencies sometimes give a backup Model option within the service. With a few extra dollars combined with the project, a backup model can be available on short notice in the unfortunate event tips over to your primary Model. Ask service repair shop that has experienced the “booth without any booth model” problem and they'll tell you it’s money wisely spent.



Suggestion #4: Plan ahead for your next event. Everyone procrastinates at some point in time, the dentist, taxation statements, and packing bags for any trip. Waiting before last minute to hire one is one area we strongly suggest you avoid procrastinating. Most good quality models are very busy as is also in high demand. Many Models in the market have regular jobs in addition to Modeling, so if you want the very best quality, giving the Agency advanced notice assists them pre-screen who is available for your event. Don’t wait until the last minute, you be glad you planned ahead when the show opens.



Suggestion #5: Spend some time to train the Model on your product. If a trade exhibition opens the doors at 10am on Monday morning, the last thing you want to be doing from 10am to 11am is explaining your company and products to the Model while rrndividuals are walking by the booth. We strongly suggest a brief meeting prior to the event to educate the Model for the key selling points, other staff sold at the event to answer difficult questions, and then for any other details like lunch breaks or last second changes. Just a few minutes of debate prior to the doors opening constitutes a huge difference in a smooth day ahead.



Suggestion #6: Give the Agency quickly following your event. Some Model Agencies, especially smaller ones, are managing tight cashflow just like any business. They will often not pay the Model prior to the client pays the Agency invoice, and this can certainly produce a very unhappy Model. Lets assume the Model was high quality, you really liked their performance, and want to use him or her to get a future event, paying slow may make the difference between them taking your future jobs or using another company for the same event. Always consider you could be standing next to that Model again inside them for hours unspoken hard feelings about payment isn't a great way to build a relationship while using Agency or the Model.



Hopefully these 6 suggestions help your small business get maximum ROI from a Promotional Models.